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Is Your AdWords Budget Ready for the Holidays?
Only a few more days until Thanksgiving, Black Friday, and Cyber Monday. Shoppers everywhere are counting down to the biggest sales of the year. But if you’re reading this, you likely find yourself on...
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5 Easy Ways to Make the Most Out of Bing Ads
Bing Ads has been changing substantially over the past few months, and it’s easy to miss out on features and updates. Even though the Bing/Yahoo network brings in a lot less traffic than Google for...
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4 Core Principles for Remarketing Success
There are a lot of moving parts to an optimized AdWords account. While we’re all aware of the top players, text ads and PLAs, many people forget about, choose to forgo, or simply don’t know about...
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The Savvy Advertiser’s Guide to Merchant Promotions
If you’ve ever done a product search on Google – chances are you’ve come across Google’s Merchant Promotions feature. You’ve probably even used it yourself. But what you might not know as a paid search...
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Paid Search Software Gone Wrong: When Automation Bites Back
Technology is a wonderful thing. It improves many aspects of life, and makes running an ecommerce business a heckuva lot easier. But just as you wouldn’t want technology running your future, à la...
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4 Steps to Successfully Running Promotions in AdWords
Sales are a pain for retailers everywhere, as you well know. Unfortunately, they also seem to be a cultural expectation and necessary evil. And while designing new banner ads and sending floods of sale...
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4 Simple Chores to Combat Killer AdWords Clutter
Everybody loves living in a clean, well-organized house. But you rarely meet anyone who really likes the process of regularly cleaning their homes. We all know about those tasks you always put off as...
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7 Ad Budget Disasters Waiting to Happen (and What to Do About Them)
AdWords is a complex machine. With so many different settings, features, and best practices, it’s easy to get overwhelmed with it all. Thus, it’s not surprising that stuff falls through the cracks from...
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The Microsoft/Yahoo Search Alliance: The Good, the Bad, and the Ugly
On April 16th, Yahoo and Bing (Microsoft) announced an amendment to their previous search arrangement. This has some people scratching their heads, unsure of just what that actually means. And it has...
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How to Make Amazon Send Traffic to YOUR Website
88.9 billion U.S. dollars in revenue. 100+ million visitors per month. This is the kind of Internet clout Amazon wields. They’re the #3 website in the US, behind Google and Facebook. In short, they...
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The Skinny on Google’s Upgraded URLs
Today, July 1st, Google rolls out the new upgraded URL feature, which has been in Beta since last summer. The purpose of this new feature is to divide the traditional Destination URL field into two...
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Is Your AdWords Budget Ready for the Holidays?
Only a few more days until Thanksgiving, Black Friday, and Cyber Monday. Shoppers everywhere are counting down to the biggest sales of the year. But if you’re reading this, you likely find yourself on...
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Become a Business Master Faster: Tickets Now on Sale for ROI Revolution’s 10X...
Da Vinci’s painting career before completing the Mona Lisa: 41 years Tolkien’s writing career before publication of Lord of the Rings trilogy: 44 years Your Opportunity to Throw Your Business into...
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Tricorders, Content and Mobile (Oh My)!
3 Thoughts from the Shop.org Digital Summit Mark Digman has spent 20+ years in various marketing roles, mainly in the software industry, but has recently shifted gears to lead the marketing efforts at...
View ArticleROI Revolution Seeks a World-Class Digital Marketer to Join the Team...
ROI Revolution has an immediate opening for a world-class digital marketing pro with strong paid search and display advertising experience for our Orlando, FL office. Although we like to stay under the...
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What does a spaceship specialist, a behavioral scientist, and a pair of...
Take a quick glance at the backstories of our speakers at the Summit, and you’ll see that one theme stands out: taking calculated yet unconventional risks. That means doing your homework and expanding...
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Surf’s Up, Dude! – Riding the Waves of Radical Disruption and Customer...
Thoughts from the Shop.org Digital Summit, Day 2 I really enjoyed Justin Ferrell’s keynote around organizational design. Four things especially stuck with me: 1. Focus on the innovators before...
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The Next Generation of Digital Marketing
When you have a chance, I would encourage you to take a look at a new report on Digital Marketing Trends from Internet Retailer (in full disclosure, we are one of the sponsors). It includes their...
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I’m Thankful for High Expectations
Given the season, I wanted to highlight three things that I’m personally very thankful for as I work here at ROI Revolution. I know “high expectations” seems like an odd thing to be thankful for, but...
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There are a Lot of Fish in the Sea: Why Networking with Partners and Fellow...
Forbes reports that 45% of new business relationships result from networking events! That’s a pretty big chunk, and ROI is certainly doing our part to grow those relationships with over 10 hours of...
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